Nova

Brand Identity
Art Direction
Packaging

For Nova, I created a brand identity and packaging line that captures the essence of its name-evoking the brilliance of a star and a sense of new beginnings. The challenge was to translate a "celestial" and dreamy concept into a tangible, high-end product that feels both magical and modern.

The visual direction centers on a deep, sophisticated color palette that reflects the night sky, accented by minimalist details that allow the brand’s premium nature to shine. I focused on creating a design that feels airy and ethereal, yet grounded in professional typography and a clean layout. Every element, from the logo to the packaging, was carefully curated to ensure that Nova doesn't just feel like a product, but like a moment of self-care and wonder.

The final result is a brand identity that stands out through its unique "dreamy-minimalism," bridging the gap between an imaginative brand story and a sleek, shelf-ready aesthetic.

Gua Sha Packaging

Design is more than just a digital file; it’s a tactile experience. For the Nova project, I believe that seeing a design on screen is only half the work. To truly understand how a brand lives in the hands of a customer, I go through a meticulous prototyping phase.


In this video, you can see my hands-on process of bringing the Nova packaging to life, from the initial print to the precision of hand-cutting and assembling the physical mock-ups. This stage is crucial for: Refining Scale & Proportion, Color Accuracy and Material Feel.

By physicalizing my designs in-house, I ensure that the final result for Nova isn't just visually stunning, but also technically flawless and ready for production.

More projects like this ⤵

Button label