Babe in Shape
Branding Identity
Creative direction
Packaging
Social media templates
For Babe in Shape, I led a comprehensive rebranding project designed to bridge the gap between the brand’s high-quality supplements and its community. The primary objective was to move away from a generic look and create a deeply personal connection with the target audience.
The rebrand focused on reflecting the premium quality of the products through a modern, empowering visual language. This strategic shift not only helped the founder feel more aligned with her business’s identity but also played a pivotal role in: Brand Recognition: Significantly increasing visibility within a competitive wellness market. Product Innovation: Successfully supporting the launch of three new products with a cohesive, shelf-ready aesthetic. Community Engagement: Building a brand that feels authentic, relatable, and high-end.
By revitalizing the brand architecture, we transformed Babe in Shape from a product line into a lifestyle brand that resonates with its customers on a personal level.
CLIENT REVIEW
"After working with Mila, I feel more connected to my company and I see even more possibilities ahead."
My collaboration with Mila was a very pleasant experience. She is an incredibly kind and warm person who listens closely to my explanations and wishes. She is very open to feedback, and together we achieved a beautiful result! Thanks to our brainstorming sessions and all the support I received from Mila, I feel even more connected to my business and see even more possibilities ahead. We look forward to working together more often. Thank you for everything! - Stella