Spoon Moment
BRAND MEMBERSHIP (2023 - 2026)
Creative direction
Packaging design
Digital design
Print design
For Spoon Moment, I've had the pleasure of creating several packaging designs that perfectly reflect the brand's core: luxury, sophistication, and a moment of pure experience. The challenge was to develop a design for each product that is both minimalist and striking, with a look that is immediately recognizable to the target audience.
In line with the brand identity, we opted for a timeless black design enriched with a touch of gold. The subtle line illustrations of the products provide a personal and artisanal feel, while the minimalist design radiates professionalism and exclusivity. The result? Packaging that is not only visually appealing but also delivers on the promise of quality and special moments.
Additionally, Spoon Moment was a member of our Brand Membership for two years, during which I managed all of their design output. This ranged from packaging and email layouts to social content, shipping boxes, and print materials for product launches, events, and extensive Christmas campaigns.
The Christmas Moment Giftshop
From December 18th to 24th, 2024, we opened the doors to the Christmas Moment Gift Shop on the Lindengracht in Amsterdam. The concept? A curated pop-up experience where everything comes together to eliminate holiday stress.
For the Christmas Moment Gift Shop on the Lindengracht in Amsterdam, I was responsible for the full Art Direction and Brand Identity. The goal was to create a cohesive, immersive retail experience that transformed a physical space into a holiday sanctuary.
Concept from A to Z
My work on this project covered every touchpoint of the customer journey, including:
Concept & Strategy: Developing the initial pitch used to onboard participating high-end brands.
Physical Space & Signing: Designing the art direction for the physical store, including all interior and exterior signage and posters.
Innovative Packaging: Creating a custom-designed newspaper that served a dual purpose: providing shop information and acting as unique, branded gift wrap.
Brand Collateral: Designing essential retail elements such as coffee cups, stickers, and flyers to ensure a consistent brand feel.
Digital Content: Crafting a full suite of content to promote the shop across social platforms.
An event to be remembered.
CLIENT REVIEW
"Mila immediately understands our vision and effortlessly translates our ideas into powerful visual designs"
Mila immediately understands our vision and effortlessly translates our ideas into powerful visual designs that perfectly match the identity of Spoon Moment and our upcoming brand, Maia Matcha. Working with her is such a relief; there’s no endless back-and-forth or constant course-correcting because she just 'gets' it. We’ve been collaborating for a long time, and the process is always smooth, fast, and professional. Having such a creative and reliable partner in our corner is incredibly valuable. - Bo & Nicky (The Spoon Sisters)
